Study On The Marketing Strategy Of China Tobacco Yunnan "Yuxi" Brand In Guangxi Market

China tobacco yunnan industrial Co.Ltd (referred to as China tobacco yunnan, the same below) is the largest company of national cigarette sales the provincial tobacco industry company. China tobacco yunnan "Yuxi" brand is one of the top three best-sellers of the first-class cigarette, which has a consuming foundation in Guangxi market, the market sales increase steadily over the years.However, there are too many first-class cigarette brands in Guangxi market, For example, the competition brand "furongwang" performs strong, local brand "dragon" occupy a larger space of cigarette sale, by relying on the government protection, the marketing environment is becoming more and more serious, because of the fierce market competition of the first-class cigarette, China tobacco yunnan Guangxi marketing team faces a lot of challenges to formulate rational and effective marketing strategy, according to the Guangxi market conditions, through a series of solid and effective marketing activities, to enhance the "Yuxi" brand core competitiveness, thus to complete assigned sales target.This paper analyzes the basic situation of China tobacco yunnan "Yuxi" brand, the marketing status of China tobacco yunnan "Yuxi" brand in Guangxi market, and some experts and scholars on the research results of the category of cigarette smoke, combine Yunnan "Yuxi" brand in Guangxi market and political law, economy and social macro environment and industry environment, and then use the SWOT method to analyze the China tobacco yunnan "Yuxi" brand advantages and disadvantages, opportunities and threats of Yunnan tobacco, "Yuxi" brand in Guangxi market segmentation by using STP analysis method, to determine the target consumer groups, and its location in the Guangxi market, put forward China tobacco yunnan "Yuxi" brand how to improve the marketing strategy of the product, price, channel,promotion, defined the relevant security measures, and ultimately China tobacco yunnan"Yuxi" brand in Guangxi market marketing objectives.