Study On International Marketing Strategy Of Yunnan Driental Tobacco

Since the eighty’s of last century, after more than20years of development, Yunnan Oriental tobacco expanded the size continually. However, in recent years, with Yunnan oriental tobacco industry increasing it’s expansion, international supply and demand situation is also changing, the Yunnan oriental tobacco international marketing issues are gradually exposed. Facing this situation, to study Yunnan oriental tobacco international marketing is particularly important.This essay is the research based on the international marketing, and trying to integrate previous and existing research results, starting from the characteristics of the market and the customer demand, combining theory with practice, analyzing research history and recent status, analyzing the present international marketing issues of Yunnan oriental tobacco, use4Ps marketing strategy to put forward solving the Yunnan Oriental Tobacco International Marketing strategy. Based on the existence of Yunnan oriental tobacco international marketing problems, combined with Potter’s five forces model and SWOT analysis model, launched a comprehensive in-depth analysis and study, put forward the orientation of Yunnan oriental tobacco and brand strategy, product innovation and structure, cooperation and channels, and hope this may help to develop and enlighten international marketing of Yunnan Oriental tobacco.In this essay, the analysis of Yunnan tobacco international marketing is strongly practical The research plays a certain and promoting role on the development of Yunnan tobacco and even China oriental tobacco,.