4V Marketing Strategy Of Zhengzhou HN Trade Center

As a market force in Zhengzhou, HN Trade City is facing many challenges and opportunities in 2012. "Central Plains Economic Zone" plan, "Zhengzhou Airport Economic comprehensive experimental zone," a major layout, "a district wings" urban functional areas such as the promotion of Zhengzhou City approved and sustained economic growth, but also to bring a trade city of Zhengzhou HN more and more opportunities for development. On the other hand, in addition to living in central Zhengzhou such a rapid development of commercial real estate, in an increasingly competitive market environment, Zhengzhou HN Trade City future business development faces quite a severe test. Especially with the commercial real estate projects as a whole start-up capital is relatively more comfortable, as the main source of profit for the commercial real estate at this stage of the company’s business gradually become a buyer’s market, industry competition for limited quality customers has shown a trend of excessive competition. Because of the late start, body mass, Zhengzhou HN Trade City in assets, management, and other aspects of the quality of personnel in the relative competitive disadvantage. Faced with fierce competition in the business market, Zhengzhou HN Trade City must be forward-looking, and constantly adapt to changes in the external business environment, the follow-up market demand, while proactively analyze their potential problems, starting from their own operating characteristics, thinking about how to develop their own The company’s business, how to develop according to its own characteristics and advantages and disadvantages of the corresponding marketing strategies to fight as soon as possible with a project to establish the characteristics and meet the market development of marketing strategy system, in order to occupy a certain market share in the fierce competition.The main significance of this research is in the field of commercial real estate, there are many commercial real estate management companies focus on commercial real estate marketing, inadequate or lack of knowledge in this area, there are even those who do not know how to go about marketing, marketing as a business most of The basic and the most important, one of the activities directly related to the success of the enterprise, thus lacking of marketing thinking will also have an impact on the development of the commercial real estate industry. Analysis of Zhengzhou HN Trade City surroundings and problems, pointing out some of the problems existing marketing by using SWOT,4P,4V and other marketing methods or concepts, HN trade city of Zhengzhou marketing strategy case studies, Zhengzhou HN Trade City external and internal threats and opportunities of factors to evaluate the advantages and disadvantages of proposed trade city of Zhengzhou HN adapt and implement marketing strategies. This paper will be based on the use of the relevant literature, and by the relevant marketing theory analysis, combined with the actual situation of local factors analysis of commercial real estate projects and then systematically present marketing strategy research HN Trade City, explore HN Trade City Marketing Strategy status issues, and propose optimization measures. Finally, the development and implementation of the marketing mix 4V Zhengzhou HN Trade City marketing strategy.