Research On Sales Performance Management Of Big City Shopping Center

While China economy rapid development, shopping centers in the country has also been rapid development, starting from the 1990s, the construction of shopping centers in the country set off a climax, especially in the domestic one, second-tier cities in the construction of a large number of shopping Center.Along with the gradual narrowing of the difference between town and country in China and gradually speed up the process of urbanization, the emergence of Shanghai super brand Mall, Plaza, Grand gateway, Shanghai Xintiandi, Beijing Shin Kong place, new world centre, zhuangsheng square, Oriental Plaza, Shenzhen City, Guangzhou Tianhe Plaza, as the representative of the various positioning concepts and management mode of shopping centers. Market competition between modern shopping center and traditional of retail industry, department store, has entered the protracted heated stage, retail industry is experiencing one new change and impact, the new one station type, shopping, leisure and entertainment consumption concepts and consumption experience of high composited shopping center with full guest layer, full industry State and full industry species, has made new topics for shopping center of sales performance management, shopping center is a new industry State, new mode, both different to traditional department store, and different to real estate company, to improve gross proceeds and sales performance, many shopping center, in the wrong perspective, either use the traditional department store sales performance management way, or use the real estate company sales way, or use market leasing way on shopping center of sales performance for management, results are very poor, sales performance of some shopping centers has sharply fell, merchants proceeds reduce, unable to paid rent and escape shop. Beijing's big city shopping centers are also facing the same issues. In this article, using system views of management, business strategy, marketing, operations management and management information systems as a theoretical basis, analyze the sales performance management of big city shopping center, developed a concept for large city shopping center actual location, retail brand portfolio, operating modes of sales performance management Mainly from the following five parts for study:Part one: interpret industry background, purpose and significance of the study, research methods.Part two: describe the profile of big city shopping center, existing problems and cause analysis of description.Part three: big city shopping center improvement of sales performance management.Part four: design of big city shopping center sales performance management improvement programme.Part five: implementation of the sales performance management improvement programme...