Research On Optimizing Performance Evaluation Of Sales Consultant In Qingdao Zhonglide Automobile Sales & Service Co,LTD

In the first half of 2015,car production and sales appeared a decline of 7percentage points,indicating that the current domestic auto sales industry surplus problem is more serious.At present,the company’s sales appraisal system used in the performance appraisal system there is a big problem,the first assessment by the subjective factors greater impact,followed by the assessment of one-sided and unreasonable indicators,and then the results of the implementation of the results of the implementation of the results Obviously,lack of communication and feedback mechanism,as well as the narrow range of test results and other issues.The methods used in this paper include field studies,comparative analysis,and multiples.Qingdao Public Lide Automobile Sales & Service Co.,Ltd.(hereinafter referred to as Qingdao Public Lide Company)sales consultant performance appraisal system to optimize the design for the company to provide the basis for performance management,to a certain extent,to stimulate the enthusiasm of the sales consultant,to create a company Team work positive atmosphere,and constantly enrich and develop the company’s business philosophy,the formation of the company’s unique corporate culture.Based on the current assessment system of Qingdao Public Lide Company,this paper uses the Balanced Scorecard,Key Performance Indicators and 360-degree Performance Check to evaluate the performance of Qingdao Pride’s sales consultants.The weight of the indicators to determine.And in the assessment cycle will be the original quarterly assessment into a semi-annual assessment and daily work report.By the company superiors,colleagues and customers to score indicators,and design a comprehensive performance appraisal table.In order to improve the implementation of the optimized performance appraisal system,this paper puts forward the corresponding safeguard measures,and puts forward the expert interview system,interviews with the sales consultant on the examination results and puts forward the improvement measures,which can improve the sales consultant’s work Enthusiasm,but also to further improve the performance appraisal system.The relevant theoretical knowledge of the performance appraisal proposed in this paper provides a reference method and value for the performance status of Qingdao Lide Company and its evaluation system.The use of the Balanced Scorecard,360-degree performance appraisal and job post to improve the performance appraisal system,the assessment indicators to refine the performance indicators will be more specific,and comprehensive consideration of the work attitude and ability to work indicators,is conducive to improving the company’s Competitiveness.