Investigation And Research On The Current Status Of Leisure Agriculture Development In Wafangdian Cit

With the continuous development of China’s economic level,leisure agriculture has become a new type of consumption industry,belonging to an industrial form formed by the integration of primary,secondary,and tertiary industries.It plays an irreplaceable role in serving citizens,enriching farmers,building new rural areas,protecting the ecological environment,and promoting traditional culture.Wafangdian City is rich in agricultural resources,as well as natural resources such as waterfront,hot springs,forests,and a long history and culture,which constitute the advantageous conditions for the development of leisure agriculture in Wafangdian City.At present,leisure agriculture in Wafangdian City is taking shape.This article aims to provide practical development countermeasures for the development of leisure agriculture in Wafangdian City through investigation and research on the development of leisure agriculture in Wafangdian City.This article aims at the current situation of leisure agriculture development in Wafangdian City,using literature research methods,questionnaire survey methods,field research methods,and ASEB grid analysis methods to conduct research and research.It is concluded that there are some problems in the development of leisure agriculture in Wafangdian City,such as unscientific and unreasonable planning,significant duplication of construction,inadequate construction of supporting facilities,lack of management,low service levels,single leisure agricultural experience projects,and strong seasonality of tourism activity products.This article draws on the main practices and models of successful cases at home and abroad to propose countermeasures that conform to the development of leisure agriculture in Wafangdian City.First,in terms of products: deeply integrate,explore and utilize resource advantages,comply with the trend of modern tourism development,improve product quality and connotation,strengthen the brand construction of leisure agricultural tourism products in Wafangdian City,and create high-quality,refined,and specialized leisure agricultural tourism products.The second aspect is marketing:Utilize the advantages of wide coverage of Internet publicity to carry out targeted promotional and sales activities to attract consumers.The third aspect is management: scientific and reasonable planning,strengthening the supervision of leisure agricultural tourism market;Strengthen standardized management,improve the public service system,and establish and improve relevant rules and regulations;Strengthen talent management,focus on talent training,and improve the professional service level of employees.