Study On The Development Of Leisure Agriculture In Mudanjiang Area

Rural tourism market demand is vigorous,the effect of enriching the people is outstanding,and the development potential is enormous.It is an important way for residents to spend leisure and vacation tourism in the new period.It is also an important force to promote farmers' income,agricultural efficiency and the overall development of rural economy and society.In order to promote the sustainable and healthy development of rural tourism in Mudanjiang,the positive role of rural tourism in stabilizing growth,promoting consumption,reducing poverty and benefiting people's livelihood should be further played.Taking the development of rural tourism in Mudanjiang City as the research object,this paper analyzed the resource endowment and group characteristics of leisure agriculture in Mudanjiang City by means of literature,questionnaire,interviews with key informants and case analysis.Through this study,we can draw the following conclusions:(1)Based on the analysis of ASEB,we can see that the problems of leisure agriculture development in Mudanjiang City are as follows: lack of scientific planning,obvious duplication of construction,seasonal tourism products,single structure,extensive management,low quality of service personnel,publicity and marketing hands.Section is short,the degree of informatization is low,it is not close to the agricultural industry,and the degree of industrialization is low.(2)This paper establishes the development concept of "characteristic development of superior resources,circular development of ecological environment and scientific planning and differential development" for Mudanjiang City,and its development orientation is to adhere to the common development of economy and experience.(3)During the development of leisure agriculture in Mudanjiang City,this paper constructs the development system of leisure agriculture in this area from three aspects: product,marketing and management.Product strategies include: strengthening cultural embellishment,improving cultural taste of leisure agricultural tourism products,highlighting the characteristics of Mudanjiang City,and cultivating local brand of leisure agricultural tourism products.Marketing strategies include: new media network marketing,event-building marketing,special market precision marketing;management strategies are: strengthen government guidance,create a good atmosphere,increase investment,improve supporting facilities,scientific planning layout,promote leisure tourism,do a good job in personnel training,improve service level,and develop regional cooperation.Pay attention to scale benefit.