| Catering industry as a long history of traditional industries, there has been a great market space, and never a lack of competition, behind the competition, we see that alternated market boom and crisis, as well as dining and cultural evolution Interactive feeder catering market. If you continue to delve into, we will find them all, are the source of human emotional and rational began the game with the contest, and this is the restaurant industry in the development of the main line hidden.From the point of view of consumer demand motive, it can be divided into sensual dining restaurant dining and rational categories, the former reflects the pursuit and realization of consumer taste preferences for food and beverage, customs and feelings and ambience geographical characteristics and other psychological experience; the latter is reflected in Consumers in terms of nutrition and health, health care and safety and health requirements and homemade, vegetarian restaurant, health food, vegetarian catering shop is rational common carrier. In recent years, waste oil, additives, transgenic technology and other food safety problems caused widespread concern in society, and anxiety, along with economic development and improve living standards, while white-collar urban professional fitness, yoga, beauty and health care spending, and began to focus on their own The "lunch", "lunch" issues, but also pay more attention to abstinence through catering and balance to achieve "food to his morality, food to health" purposes. The number, according to a market survey in April 2014 in Shenzhen to do, in groups of 327 people randomized study of white-collar office has fitness regimen habit or tendency to 183 people, accounting for 56 percent of their weight loss, detoxification, beauty, down "three high" and so on, although rational catering needs, but can not get professional, facilitation of market protection, select an existing Chinese and Western fast food, it is quite upset.On the other hand, eighteen years, public consumption driven by high-end restaurant was inhibited, the Government strengthen food control, and promote the healthy development of catering popularity as an important way to improve people’s livelihood, In this context, compared to competitive sensual dining format, catering market in Shenzhen reason not scale, and lack of vigor and vitality, the reason is:whether it is vegetarian restaurant, vegetarian restaurant, or health private kitchens are ignored in today’s increasingly fine division of labor, under the accelerating pace of social conditions, how effective, efficient, professional and considerate services to meet the occupation represented by specific populations of white-collar dining habits and rational consumer demand; they tend to be limited to market price Several high-end natural course, taste Guadan or service niche, less emphasis on select location of the business model is not enough machine becomes flexible, allowing a stable source can not be maintained. In view of this standardization, proposed CSC Shenzhen Tong companies to plan their business in a rational solution for fast food, fast food called rational means rapid provisioning by commercial businesses, consumers insist on immediate and long-term consumption of science modernization of rational catering services.The company’s business is concerned, do the right thing and doing things right is very important. Although rational catering potentially huge market, but if the lack of food and beverage companies involved in business strategy guiding theory, philosophy and business model innovation is not flexible enough, you can not timely integration of resources and seize opportunities in the market competition in the survival and development also out of the question. Since CSC has been involved in planning the creation of the Church, so this research comes from this practice, and also the main focus of CSC’s business strategy and entrepreneurship hall planning and deployment. In the introduction, focuses on realistic background of the theory of rational catering and dining prosperity and crisis, we have given the concept of rationality and rational fast food restaurant, and then to domestic and foreign research achievements in entrepreneurship and strategic factors were identified aspects Summary Summary; Chapter 2 from internal and external environment are analyzed, thereby clarify the social conditions and industry characteristics of the venture through the matrix and SWOT analysis of the competitive situation, pointing out their strengths and CSC hall and start facing the short board opportunities and threats, and gives strategic points entrepreneurship development; Chapter 3 in CSC’s business plan in the Church around its business model, market planning, operational organizations, financial forecasting and risk management, the characteristics of the project and operability will be described and analyzed; finally, in terms of security system business planning and implementation, and review of the main measures introduced CSC hall, comprising:means of culture driven by the spread of market development, strengthen team building to enhance the competitiveness of enterprises, actively cooperate Supervision to obtain government support and market acceptance, rely on innovation and heritage to stimulate vitality, branding and other aspects. |
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