Research On Evaluation Of Service Quality And Promotion Tactics For GD Bank Nanning Branch

In recent years, China’s banking industry steady and rapid development, play in the socialist market economy growing role, and gradually become one of the pillar industries of the socialist market economy. But in the process of its development is also facing many problems, especially since 2006, China’s banking industry opening to the outside world, the increasing competitive pressure suddenly. Although it has been greatly improved China’s banking services than before, but still unable to meet the people’s growing financial service needs, banking services level, needs to be improved.Combined with the actual situation China, we can see, limits are higher in banking access, the monopoly of state-owned banks operating environment, because the customer transfer cost is higher, the bank customer show some loyalty. But this loyalty is only a false loyalty, does not represent the customer satisfied with the existing banking services. With the further deepening of the reform of China banking industry, opening up and the development of electronic banking, the banking industry will aggravate the competition China, low customer satisfaction will bring the bank customer churn, and ultimately reduce the bank’s profit level. Therefore, the banks in the current situation must be fully paid attention to study the customer satisfaction, the customer satisfaction as business development principles. In the fierce market competition, GD bank wants to break through a tight encirclement, in addition to actively promote the innovation of financial products, but also should pay attention to customer satisfaction, attention, attention to relations with customers, only the customer satisfaction into the bank’s economic interests, to achieve the customer and the bank a win-win situation. Therefore, GD bank to implement "sunshine Service" in the whole line, set up the new concept of bank service value and customer satisfaction first, aims to improve service quality, enhance customer satisfaction level, so as to enhance the bank’s competitiveness, realize the healthy growth of GD bank.