Agricultural Science And Technology Information Communication Effect Influencing Factors Of Research

Problem of "agriculture, rural areas and farmers" is the key to the further development of our country in question, it is also related to the party and the state of the fundamental problems, in order to solve this problem from several aspects, the eighteenth big report pointed out the development strategy of "agricultural modernization" direction. Information technology is the first productivity, science and technology have always been productivity development and industrial transformation of the booster, so agricultural science and technology information for the realization of agricultural modernization has the extremely important significance.To play a role in agricultural science and technology information is the premise of effective information transmission, and agricultural science and technology information communication under the influence of many factors, according to the many factors make effective information communication strategy is a problem to be solved.This subject to the influence factors of agricultural science and technology information communication effect as the research object, in communication, public management, information management as the theoretical basis, research mainly by means of questionnaire, data analysis, analyzed the influence factors of agricultural science and technology information dissemination, according to the results of the survey discusses the multiple influencing factors and the correlation between the communication effect, and formulate the related countermeasure of improve the effect of agricultural science and technology information dissemination, the concrete research content is divided into the following five parts:First, points out the research background and significance of this article, the related literature at home and abroad and the theory analysis and finishing, surrounding the research goals formulated the research strategy and research methods.Secondly, defined the connotation of the agricultural science and technology information dissemination, this paper introduces the evaluation of agricultural science and technology information communication effect, elaborated this article research the basic theory of the foundation, established the information communication theory, using the theory, public goods theory, communication theory and the theory of agricultural science and technology information transmission link, for the selection of impact factors of agricultural science and technology information transmission provides a theoretical support.Third, the selection and illustrates the factors affecting agricultural science and technology information dissemination of the four elements (disseminator, the waiters, communication content, communication media) and its main features, and based on the theoretical basis for analyzing the mechanism of each factor’s influence on the communication effect.Fourth, through the design of the questionnaire and investigate the relevant data, according to the statistical results, respectively, the correlation of communicators and communication effect were analyzed, the correlation of waiters and communication effect, the correlation between media and communication effect, the relevance of dissemination of information and communication effect.Finally, on the basis of the results of the analysis of each factor and communication effect, respectively from the disseminator, the waiters, communication content, communication media analysis perspective, puts forward the countermeasures and Suggestions of improve the effect of agricultural science and technology information dissemination.