Research Of Agricultural Science And Technology Information Dissemination Elements In China

With the development of the times,the progress of science and technology,agricultural science and technology to promote the development of agriculture.Among them,the dissemination of information of agricultural science and technology plays a very important role in the process of agricultural development.However,there are still some problems in the dissemination of information of agricultural science and technology there are still some problems,agricultural science and technology information dissemination elements and the path remains to be further optimized.Based on the information communication theory,economics,sociology,based on theoretical analysis,a critical analysis of the current development of agricultural science and technology information dissemination in our country nowadays,and compared with the foreign agricultural science and technology information dissemination form of development,summarizes some problems of agricultural science and technology information dissemination way at present in our country.This paper studies the innovation of optimizing strategy of transmission pathway of agricultural science and technology information of our country,mainly divided into six parts.The first chapter is the introduction,introduces the research background,research purpose and research ideas,and reviews the domestic and foreign related research results.The second chapter introduces the related theories of agricultural science and technology information dissemination,describs the basic concept of information dissemination of agricultural science and technology,introduces the characteristics of mass media,interpersonal communication,organizational communication path,and summarizes the purpose and level of information dissemination of agricultural science and technology in the angle of communication.The third chapter is the analysis of the subject and object and model of agricultural science and technology information dissemination,present the spread of science and technology information of agricultural of the government,the media,personal as communicators;information as the object,introduced the production process and characteristics of information,and the content of agricultural science and technology information dissemination,and analysis of the mode of the government oriented and participatory society communication.The fourth chapter analyses the efficiency of agricultural science and technology information dissemination,and aims economic benefits and social benefits to analysis the dissemination of information of agricultural science and technology.The fifth chapter analysis the existing problems of agricultural science and technology information dissemination,a summary of the main missing of information dissemination of agricultural science and technology,audience ability is weak,the channel is not smooth and environment is adverse.The sixth chapter is the optimization strategy of agricultural science and technology information propagation path.It optimize strategy of the subject and object of agricultural science and technology information propagation path,and the mode of transmission,give full play to the functions of the various departments and put forward its own proposals.