A Research About Improving The Chinese Public Foundations Public Credit Problem

Foundation is an important part of non-government organizations, China Children and Teenagers’ Fund was established in 1981, is China’s first non-profit foundation, the foundation and rapid development of China for more than 30 years, has begun to take shape, and gradually developed into an important team of folk public welfare undertakings. Rapid development in the country, improving continuously the social and economic environment, the development of the Public Foundations on the number of big reached an unprecedented leap. Public Foundations in a series of disasters and emergencies, make up for the deficiency of the government and the market, play an increasingly important role.30 years of development, Public Foundations has become a major force in the domestic fund industry, mastered the entire industry for more than 50% of public resources. In addition, Public Foundations will redistribute funds, is conducive to narrow the gap between rich and poor, resolve social conflicts. At the same time, the public offering foundation, perfect the social security system of our country, for the construction of socialist harmonious society has important significance. Growing national income, stimulate charitable wishes of citizens, more and more willing to join public charity, this is both an opportunity and a challenge. The existence of Public Foundations, attracted wide public to actively participate in public welfare undertakings, but also the development of the Hope Project, Care Packages and other familiar welfare projects. Wenchuan earthquake in 2008 has added new vitality for the development of Private Foundations, the spirit of volunteerism brings high society to invest more resources. However, the development of private foundations and did not keep up with the pace of economic development, in practice, constantly exposed various problems, such as low efficiency of operation of the project, information opacity, corruption clusters, etc., which are seriously affected the Public foundations in public position in mind. In particular occurrence "Guomeimei" event, etc., it is the Public Foundations pushed the cusp, we have been questioning the credibility, public confidence in the organization has been seriously damaged. Evergreen’s credibility is based private foundations, Public Foundations is a necessary prerequisite to win the organization’s reputation and maintaining tax-exempt status, attracting volunteers to get social support and financial support, and to achieve the ultimate goal of the organization. Private Foundations social credibility crisis is again destroyed, and rebuilding credibility is not achieved overnight. Therefore, in the present circumstances, to enhance the credibility of our research questions Public Foundations have a very important practical significance.In the elaborate Public foundations concepts and theories, based on the performance of Public foundations and the reasons for lack of credibility for a more comprehensive analysis, analyzed from four aspects of the development environment, government regulation, internal governance and external oversight, and propose targeted measures to enhance the credibility of public foundations to regain public support.