Research On Competitive Strategy Of Securities Brokerage Company

At present, China’s securities industry business environment is undergoing tremendous changes, the securities brokerage business on how to obtain sustainable, fast and healthy development of securities companies eager to explore as many problems in this kind of change. Based on the operation status and development tendency of our country securities brokerage business of the study, through the analysis and research of China Merchants Securities brokerage business, hope to find suitable guidance for securities brokerage business development in our country’s business model. Correctly grasp the development trend of the securities brokerage business, a securities company specific analysis of business atmosphere, so as to establish effective market competition strategy, this will be conducive to the securities company stand out in the fierce competition in the market, and constantly expand the securities brokerage business, in order to achieve the profit goal.Since the "notice" on the adjustment of the securities and Exchange Commission standards promulgated in April 5, 2002, securities brokerage commissions from the stable around 3/1000 gradually decline, since so, the securities company’s profit level also gradually low, securities companies, the main source of income has also been a challenge. With the deepening of China’s opening, the state of the financial sector deregulation, foreign securities companies began to enter the domestic development of the securities market, the banking industry will also expand the securities business, to carve up the securities industry profits cake, securities companies will face more intense competition environment. In particular, the securities brokerage business, a securities company and fierce price competition to compete for customers resources, resulting in a decline in the industry commission level continuously, the securities firm survival pressure increasing.With the development of the domestic and international market economy steady and rapid, securities brokerage business will be rapid and healthy development. Securities brokerage business as the main form of China’s securities company business income part, in a certain period of time, is difficult to be fundamentally change the revenue, main components, needs a long period of hard work and innovation, is not a short duration of time can change. In view of the present situation, the securities companies, the most advantageous is feasible, the expansion of the securities brokerage business market share. In this paper, the expectation through carried on the analysis to the China Merchants Securities brokerage business practice, puts forward the competition strategy of securities brokerage business to expect to provide some reference for the development of the securities brokerage business in china.