The Strategic Research Of Huatai Securities Brokerage Business Development

With the rapid development of Chinese economy, the speed of the stock market development is very quickly. Because of the short time development in our capital market, the business of Securities market competition is very serious, especially in the securities brokerage business, still unable to get rid of the traditional way of the competitive situation. Now, the securities and exchange commission rate fell quickly. There come forward many alternative financial products, along with more and more financial innovation business. To gain the advantage in the fierce market environment, Huatai Securities brokerage business must adjust strategy and improve rapidly.Securities brokerage business is an important business of securities companies, and is the basis of the securities companies to carry out other operations. In this paper, by using literature research, data analysis, model analysis, we have made the detailed analysis and research of improvement of Huatai Securities brokerage business.First of all, explained the background and significance of the research topics. Secondly we use PEST model to study Huatai Securities brokerage business of the whole macro environment analysis. And then use SWOT model to find out the advantages and disadvantages of the Huatai Securities brokerage business, combined with the development of domestic and foreign securities brokerage business, thus, put forward the concrete scheme of Huatai securities brokerage business improvement; Finally through three aspects of strategic implementation and many security measures, to improve the Huatai securities brokerage business strategy.Through analysis and study of this article, for the development of Huatai securities brokerage business, to find a path to make Huatai securities brokerage business have a certain advantage in the competition. At the same time, it can also provide some reference ideas and thoughts for other securities companies within the industry.