The Study On European And American Market Development Strategy Of CCCC First Harbor Engineering Co. Ltd.

In 2013, although the world economy is still fragile, the sluggish growth indeveloped countries such as America and Europe, local turbulent, however, with the gradual recovery of the world economy, the developed countries in Europe and America, Eastern Europe, Russia, Latin America area of the building or the market will show a more robust development momentum. The global constructionmarket, an important role construction markets such as the US and Europecountries still hold an unshakable, always all is the well-known internationalcontractor competing to target market. At the same time, the domestic economic growth, excess capacity, infrastructure investment is greatly reduced, a large number of domestic funds into the market of Europe and the United States, the government encourages enterprises to go out.CCCC First Harbor Engineering Co. Ltd, as a large state-owned key construction enterprises, business diversification, to port engineering construction of cross industry, cross regional. In one boat bureau "going out" strategy has experienced by 5 years, but in Europe and the United States market there has been no openmarket, there exist many problems in management short board, service bottleneck, so research in one boat bureau of development strategy for theEuropean market has important significance to increase the performance ofEuropean and American markets.This paper uses PEST analysis method, analysis the macro environment of the European and American market from legal, institutional, technical, social fouraspects, and points out the characteristics of European architectural market and entry barriers. Combined with SWOT analysis of the advantages and disadvantages and opportunities and conditions, and the enterprises to develop the strategic choice for the development of the plot in the European market,through the analysis of SWOT and PEST found that, in one boat bureau to expand the European construction market is the external environment isfavorable, although a threat, but the more opportunities, but to pay special attention to the development and construction market contracted projects tocontrol risk. But in one boat bureau the internal environment better, but in thecomprehensive competitiveness weaker than Europe and the United Statesestablished international contractor. In addition to the European and Americanmarket policy barriers, in one boat bureau in the European construction marketoperation mode is the key to restrict its development. Thus, in one boat bureaudevelopment of Euramerican market strategy should adhere to the "avoid weaknesses, seize the opportunity to" principle, using SO combined with the WO strategy, development and expansion type multiple first mushroom strategy. Thecurve of European construction market, open up the development of green products, horizontal integration development, differentiation of native businessspecific marketing strategy. Should concentrate to undertake USA future 2 years.The innovation of this paper, combined with the actual case of enterprise, and to study the nearest 4 years newer data, have practical and theoretical value ofcertain. The shortcomings of this paper is that there is no system of domesticrelated industries foreign engineering contract distribution data, this thesis on theanalysis of China’s overseas project contracting is simple, quantitative research less; because of limitation of one boat bureau the specific business, personnel and other specific resource collecting data in hand, not to make further researchin a typical market in Europe and the United States combined with the specificbusiness, resulting in the final proposal is broad.