Corporate Image Of Taiwan’ S Firms: Consumption Desireand And Advertising Strategy

This research targets on Insurance prospects in centrol Taiwan,Surveying determinants of insuring and effects among banking service, corporate images, perceived risks and brand evaluation.The numbers of effective questionnaire were 979 out of 1000 requiredquestionnaires in SPPA 12.0 statistical analyses, and the experimental results support thehypothesis. The research conclusions are as follows:1. Insurance company service has positive effect on consumers’ brand evaluation.2. Corporate image of Insurance Company and life insurance companies has positive effect onconsumers’ brand evaluation.3. Perceived risk is showing moderation effect on Insurance service, corporate image of Insurance Company and life insurance companies and consumers’ brand evaluation.