The Study On The System Of Advertising Image

Advertising image has been the aim of searching and constructing in the process of advertising creativity, it also been the pursuit of the advertising art, and the image ideation can accelerate inspiration, present the advertisement perfect. Accordingly, the dissertation takes advertising image as its subject, expatiating the compound of vision and artistic concept and discussing the strategy of image composing. Studying on the occurrence and communication of advertising image based on the theory of image with the rules and definitions of western visual aesthetics, analyzing the advertising creativity and relevant psychological phenomena. In addition to the integrated and sufficient expatiation for the advertising image, there shows many outspread ideologies for exploring how to effective the advertisement, how to be effectively acting on the consumer, and promote the advertising functions.The dissertation not only shows and analyzes the elements of advertising image one by one, but also study the communication contents, process and the communication effects, and summarized the system of image from different kinds of symbols. Discussing the construction strategy of advertising image from the structure of image,the audience psychology, and narration art. At last, the thesis stated the system of advertising is of an opening system, it would advance the study on advertising image.