Study On Diversification Strategy Of Petroleum Chemical Trade Enterprises

In recent years, for the purpose of achieving enterprise’s comprehensive competitiveness, the diversification strategy has been adopted by many Chinese enterprises. In order to analyze the various effects of diversification strategy, such as ways of operation, marketing, organizational management, the paper is taking Zibo ZhuoYu Petroleum Chemical Trade Enterprises as an example, to do focus on the analyze of implementing diversification strategy during this organization.First of all, this report describes the background and purpose of this study, which leads to the significance of applying the diversification strategy in an organization in the current situation.Secondly, this report also analyses the whole environment of petroleum chemical industry, which includes industry’s development, whole environmental factors’ analysis, and competitive analysis.Meanwhile, the following two chapters are the crucial part of whole report, one is focus on the strategies used by Zibo ZhuoYu Petroleum Chemical Trade Enterprises. It describes the development of this enterprise & assess of enterprises values, so as to lead the option of diversification strategy. Also describe what kinds of the Concentric Diversification and Conglomerate Diversification applied in Zibo ZhuoYu Petroleum Chemical Trade Enterprises. Another chapter systematically describes how the diversification strategy carried out in the ZhuoYu Enterprises through each dimensions, in terms of organizational chart, marketing, operation system, human resourse management, capital management as so on.Finally, the report focus on the risk management and risk control for the organization whose applying diversification strategy.