The Study On Related Diversification Strategy Of Quanzhou A Petrochemical Trading Company

Along with the development of our country's economy,the demand of the chemical trade products consumption is increasing day by day,which aggravates the competition of the existing petrochemical trade industry,along with the dependence of the trade enterprise on the upstream,and the gradual improvement of the bargaining ability of the downstream,the rapid development of the electronic commerce channel.Despite the development of many years,Quanzhou A Petrochemical Trade Company,under the common consultation of the executives of the company,it is an urgent task for the company to broaden the management market and open up a good market operation prospect.Based on the theory of management,this paper analyzes the existing environmental opportunities of Quanzhou A Petrochemical Trading Company by consulting a great deal of materials,documents and previous researches related to diversification strategy,and analyzes the internal and external environmental situation of Quanzhou A Petrochemical Trading Company.Furthermore,the further development strategy of Quanzhou A Petrochemical Trading Company has been drawn up,and it has been concluded that the company has adopted a diversified development strategy,which is mainly embodied in the diversification of plastic rubber business,organic chemical business and other chemical business.And it is guaranteed by perfecting the management system of the company,reserving and introducing talents and strengthening the capital reserve.The author tries to solve the existing problems of the current intensive strategy and finally improve the competitiveness of the company by means of the relevant diversification strategy.Based on the research and analysis of the problems derived from the development of the original strategy and the formulation of the new development strategy,this paper further clarifies the future development direction of Quanzhou A Petrochemical Trading Company,which is of practical significance and application value to the company,and also provides some reference value to other similar problems.