JY Company Southeast Asia Marketing Development Strategy Research

In recent years, with the rapid development of China economy, domestic forklift enterprises to enter the high-speed development period. Currently, the domestic market is saturated, the forklift enterprises have to develop new market. And the overseas market is the first choice, especially the Southeast Asia market since the distance is the shortest. They hope that open markets in Southeast Asia to push the whole enterprise to the international, and obtain a certain share in the global market, finally realize in the long run sustainable development of the company.JY company is the momentum of rapid development of forklift truck manufacturers in recent years, the company for the development of the Southeast Asian market is imperative, however, the Southeast Asian market competition is unusually intense, Europe and the United States and Japan developed countries enterprises have been entrenched for decades in the Southeast Asian market, are very familiar with the local environment on all sides, occupy a large part mature market. JY wants to successfully develop the Southeast Asian market, formulate appropriate strategies is critical. MBA theoretical knowledge related to this paper through the use of the study, combined with the actual situation of enterprises, research status at home and abroad, from the analysis of enterprise internal and external environment of enterprise, SWOT analysis, market development and implementation of strategic choice to discuss five aspects of strategy research for JY company to develop the Southeast Asian market. Thus obtains the JY companies in the Southeast Asian market should choose the concentration strategy, the lowest cost strategy development overall strategy, competition strategy orientation for the growing strategy, function strategy focuses on strengthening the marketing strategy, human resources strategy, financial strategy, production strategy, research and development strategy, measures and suggestions on the implementation of the strategy and gives the concrete.