Ningxia X Retail Chain Pharmacies Marketing Strategy

With the liberalization of China’s pharmaceutical retail market and accelerate the development of the national retail chain operations related to the introduction of the drug policy, China’s various regions rapidly growing number of retail pharmacy chain, competition among retail pharmacy chains increasingly fierce. However, there is competition between pharmaceutical retail industry is basically still the primary means to reduce drug prices, has been hampered drug development and growth of the retail industry. In this case, the retail chain pharmacies must win in the competition, it is necessary according to their·own situation, formulate effective marketing strategies from product, price, place and promotion, etc., to improve market competitiveness.Based on the X retail chain pharmacies Ningxia research, according to marketing theory, the use of literature review, market research and other methods, and learn from the successful experiences of some national chain pharmacies, the first use of PEST model, drug retail industry marketing Ningxia region environment analysis; then use Porter’s five forces model to analyze the competitive environment in Ningxia X retail chain pharmacies to identify existing business marketing problems; Finally, Ningxia X retail chain pharmacies to their actual situation, propose targeted marketing strategies.Through research, hoping to promote Ningxia X retail chain pharmacies healthy and sustainable development. At the same time, hoping to develop the region’s other retail chain pharmacies provide reference.