The Corporate Finance Business Development Research Of The Ningxia Branch Of ICBC

With the development of capital markets and corporate financial management continues to improve, corporate customers put a higher demand to financial products, but currently the financial products availabled to the company’s business customers to choose is very limited, company financial products offered by banks homogeneity larger, lack of innovation. In this paper, corporate financial service in commercial bank were studied as a research object. The first major expounded the Western theory of corporate finance and related research achievements at home and abroad, then explained the concept of China’s corporate finance business in commercial banks, the type of business and presented the overview of coporate finance in ICBC’s development process. Followed by Ningxia Branch of ICBC’s corporate finance business as a more specific object to study, analysed the external environment, internal environment and regional economic environment Ningxia Branch of ICBCs corporate finance business now is facing. Then by the analysis of data collected in Ningxia Branch of ICBC of status quo corporate finance business, and then come to their existence single product structure, homogeneity serious lack of innovation, profitability and customer management model is not fine a single four issues, and analysis of the factors restricting Ningxia Branch of ICBC corporate finance business development; Finally, the industrial and Commercial Bank of Ningxia Branch of corporate finance business in the future direction of development, namely through innovative business strategy, financial product innovation and marketing management system innovation, and strive to big firms from credit a full range of financial advisory services transformation, and thus some suggestions.