The Study On Tour Of Youth Market In Hangzhou

Study Tour means the students go to different places to learn and play for a period of time, to enrich the process of playing experience, knowledge and ability in all aspects of training students in order to promote the overall development of students. It differs from the traditional tourist and the study explosion which is quite popular in these days. The traditional travel mainly focuses on the travel itself, to enjoy the beautiful sightseeing and taste delicious food. As for the study explosion, it is determined to stay in a place where the certain knowledge is worldwide respected, such as the home of American country music Nashville Tennessee, and the home of folk music Hungary. But the study tour is culture of teaching and learning activities setting learning and tourism function as a whole, which can be a good practice to make up the lack of classroom teaching deficiencies, and it will make the theoretical study more lively and during the process, it can increase students’ cultural, broaden their horizons, expand knowledge, so it is regarded as a new teaching model with the aim of training high-qualified person. Hangzhou Youth tour through the motivation to learn, willingness, youth and parental attitudes survey on the current study tour in Hangzhou market products and related agencies (schools, travel agencies), and then travel to learn the status of the development of the market in Hangzhou have further understanding. Hangzhou City Youth outbound travel market to make an objective assessment of study and analysis, and put forward suggestions rationality Hangzhou Youth Development Study Tour of the market. Then guide experts in related fields continue to improve theories about the rich Hangzhou teenagers learn outbound market support, and promote the comprehensive development of young people study tour in Hangzhou market.Compared with the study abroad or travel abroad, this study is relatively new, there is few direct reference to academic achievement at home and abroad, so the questionnaire was designed by discussing with the mentor and the author herself, but also considering the Hangzhou study tour travel agency, the primary and secondary schools and leaders of the school, as well as tourism authorities staff recommends that the questionnaire can be said that the higher reliability and validity. The main questionnaire study tour to Hangzhou youth market were investigated and analyzed, divided into four parts, the cause, the current condition, intention and motivation survey Hangzhou Youth Study Tour statistics; the contents of Hangzhou Youth Study Tour Project survey; adolescents Constraints Study Tour of the survey; adolescent attitudes survey study tour of parents. Investigation and analysis pointed Zhejiang province, Hangzhou Youth Study Tour main problem is that the market product position is not clear enough, promotional marketing is not in the right place, the problem that "travel" instead of "learning" is serious, difficult to achieve benefits for scale, lacking of market resources. The main reason is the lack of legal and policy analysis on the travel agency’s negligence, the school did not give full a play on its functions to deal with the problem, parents and teenagers prevent the development for their values, economic capacity. What’s more, the security is the biggest obstacle.This article was based on the survey and literature analysis and it find the shortage of the study tour market and then raised some suggestions and solutions for the problems. Like optimization, innovative service models; study tours combined, blending learning to travel, develop marketable products; consumer division level, reasonable arrangements for the price; increase the study tour quality control; product design highlights the educational function; increased attention to security issues; to strengthen exchanges and cooperation in school and travel agencies; change the concept of parents’ study tour; strengthen study tour products and so on.