The Opportunity And Strategy Research Business M Shop Food Products Under The New Environment

Along with the people to improve the living environment, people’s expectations of the quality of life is also more and more high, with the local characteristics of green food has also received extensive attention, food safety has also been the vast number of consumers attention; Scientifically and reasonable collocation diet also gradually into the line of sight of people, especially for local products all over the country, local products on behalf of the local feature of product, not only have to promote health care function, is people the life that occupy the home, seasonal gifts ideal choice.Low entry in recent years local specialty industries threshold and technical content is very low, so that a large number of potential competitors to enter the local industry, and price of ambiguity caused by factors such as market environment, competition disorder, in order to better development in the fierce market, modern scientific management method is becoming more and more important; Himself through his undertaking the special local product of M shop early diagnosis analysis, hope to be able to change through marketing strategy.With the rapid development of social, food specialty M store is also facing three new business environment:namely, specialty food supply sources to change the environment, change the rise of specialty food demand and the purchase of new forms and habits. The basic framework of the whole article is first found in the status quo specialty food stores and M possible problems, and specialty shops for macro analysis of the external environment in three new business environment, SWOT analysis Analysis of specialty food shop inside M environment and external environment, through the use of STP marketing theory to determine the target market, targeted marketing objectives and marketing products designed to meet the food specialty M store marketing mix strategies.