Organic Fresh Agricultural Products Distribution Channels Optimization Research Of Henan Province

In the process of organic fresh agricultural products sales, distribution channel plays a vital role. Organic fresh agricultural product distribution channel mode in henan province, there are more problems, the serious influence of organic fresh agricultural products sales. This article through studies the status quo of organic fresh agricultural product distribution channel mode in henan province, summed up the main hindering the development of the henan province organic fresh agricultural products distribution channels, organic fresh agricultural products in henan province for the future development of distribution channels scientific and feasible Suggestions are put forward. This optimization of organic fresh agricultural products distribution channels of henan province, reasonable choice of the mode of distribution channels, realize the organic fresh agricultural products industry rapid development, increase farmers’ income, has the vital significance.Based on organic fresh agricultural products distribution channels of henan province as the research object, through literature research, comparative analysis method, questionnaire survey and other research methods, through the theoretical and field investigation, analysis of the influencing factors of organic fresh agricultural products sales in henan province, put forward different organic agricultural products distribution model, on this basis to explore the pros and cons of different points and sales channels, aims to explore the most suitable for organic fresh agricultural products in henan province distribution channel mode, so as to promote henan organic optimization of fresh agricultural products distribution channels and further development. This article mainly from the following several aspects to study: from producers and business operators and consumers research the influencing factors of organic fresh agricultural products distribution channels, and in the light of consumer differences influence on organic fresh agricultural products distribution model of henan province, based on consumers’ age, income, level of education evaluation standard, a random sampling investigation to consumers, the survey contains way consumers to purchase organic fresh agricultural products, consumers know about the situation of organic fresh agricultural products, consumers buy organic fresh produce intend to three factors. Organic fresh agricultural products distribution in henan province and the United States, Japan, compares two distribution patterns in the developed countries, summarizes the existing problems in organic fresh agricultural products in henan province, lay the foundation for distribution behind the design. Study of henan province distribution problems as a result, embarks from the practical feasible optimization measures are put forward: in henan province set up organic fresh agricultural products mainly farmers and mode of distribution channel mode, and through to the farmers’ professional cooperative organization optimization, optimization organic fresh agricultural products brand, warehousing logistics distribution system optimization, network information optimization square in the face of organic fresh agricultural products distribution channels to specific optimization of henan province.