Study On O2O Sales Model Of Organic Fresh Agricultural Products

As traditional agriculture gradually transforms into modern agriculture,people pay more attention to the safety of food and healthy life.Organic agricultural products satisfy the requirements of times and the high quality of life,gradually gaining in popularity.Organic agriculture,as the important agricultural emerging industry in China,develops smoothly,and the market of organic fresh agricultural products has huge potential.In recent years,it has gained national attention and scored some achievements.Our organic fresh agricultural products market is also facing many problems,such as lack of efforts to cultivate the market,lack of consumer awareness,lack of innovation degree of production organization form,huge market competition,trust issues,transportation issues,etc.Particularly compared to western countries that developed organic agriculture early,organic agriculture in China is still in the early period of development,in face of the problem of organic agricultural products sales,it is urgent need to find a suitable way for its development.In the meantime,the rapid development of the Internet led to the innovation of the sales of different industries,and e-commerce changed the traditional sales model,but it also changed people's consumption habits in recent years.With electronic business becoming popular,people are eager to get fresh and high-quality agricultural products through Internet.Electronic business has a huge influence on the flow of fresh agricultural products.With the unique advantages of online and offline interaction,e-commerce O2O mode has become the new darling of fresh e-commerce and boosts developments of organic agriculture with the circulation of fresh agricultural products simultaneously.All above have guiding significance for product distribution and sustainable developments of organic agriculture.In this paper,by consulting literature and combining with case analysis.The benefits of using O2O model to promote the sale of organic fresh agricultural:1)increase consumers' confidence in organic products;2)enhance consumers' awareness of organic products;3)facilitate the coordination of production and marketing of organic agricultural products;4)promote organic agricultural enterprises to grasp the target market and positioning;5)improve direct sales of organic fresh agricultural products.O2O mode will combine the online with the offline,the virtual reality with the reality,O2O may create more value for organic Enterprise by enhancing the interaction between businesses and consumers;enhancing awareness and trust of organic agricultural products and brands among consumers;improving the production program development and customer preferences;promoting organic companies at the forefront of development of the market.Via usage of O2O model on organic fresh agricultural products sales shall accelerate the development of organic companies and contribute to gaining success.