| Is the wisdom of the Chinese nation for thousands of years of traditional Chinese medicine, it is not only for the reproduction of the Chinese nation and the people’s health has made an indelible contribution, but also greatly promote the development of medicine. In recent years, along with our country economic development, increasing the degree of population aging, and more and more people’s health awareness in the deep, which prompted China’s TCM industry should continue to improve and develop themselves to meet the needs of today’s society.Based on the related theoretical basis of traditional Chinese medicine industry were summarized, with kyushu tong pharmaceutical group as the theme, in the traditional Chinese medicine industry development direction of the external environment and internal environment analysis of the industrial development, not only according to jiuzhou pharmaceutical group operating in traditional Chinese medicine industry development and the characteristics of the whole market environment using the SWOT analysis, provide enterprises with the direction of the further development, namely the internal development advantage SO strategy as the main development strategy in combination with settlement development strategy, ST strategy and WT strategy development strategy, also for jiuzhou pharmaceutical group, traditional Chinese medicine industry development provides the strategic plan, strategic operation and strategic control scheme, hope this research can help enterprises to give full play to its own advantages, overcome their own disadvantages, reasonable integration of resources has reached the ultimate goal to provide some help.Also hopes to similar enterprises in the industry management within the pharmaceutical industry development strategy research to provide some information has reference value. |
