A Study On The Marketing Strategy In The County Credit Markets For Xing’an Rural Cooperative Bank

With the deepening of financial reform in our country, many of the original rural credit cooperatives reform for rural cooperative Banks. Comes from the countryside, rural cooperative bank belongs to the local small and medium-sized Banks, in the fierce competition in the financial market, want to face the challenges of the existing bank already, again want to face the challenges of private financial institutions and non-bank financial institutions, the threat of foreign Banks. Utilize modern rural cooperative bank, for the moment, there is weak marketing concept, single product variety, distribution channels construction lag, lack of high-quality marketing team, sales promotion strategy is not perfect, the lack of customer value as the core of the evaluation system, etc. County, therefore, to utilize modern rural cooperative bank credit marketing strategy analysis, to utilize modern rural cooperative Banks more competitive in the county financial competition environment has important practical significance.In this paper, based on the modern marketing theory, the modern marketing theory into the bank credit in the marketing business. First of all to utilize modern county rural cooperative bank credit business situation, marketing methods and existing problems are analyzed; After the SWOT analysis; Utilize modern based on this, advances the rural cooperative bank in the county credit market marketing strategy, namely the 4 p marketing mix strategy and bank image CIS strategy; Finally discusses sing-an county rural cooperative bank credit marketing implementation safeguard measures.This paper generally adopted quantitative and qualitative analysis, SWOT analysis method and so on to carry out the research work. Hope that through this article research, to better utilize modern guidance to develop county rural cooperative bank credit marketing work, and to give other county rural cooperative financial institutions credit marketing work some experience for reference.