The Grounded Theory Research Of The Driving Factors Of Enterprise Management Innovation Of E-Commerce

With the constant improvement of China’s computer network technology and the rapid development of domestic economy, the role of e-commerce to social development and the enterprise is more and more important, and it also has a huge impact on the management of the enterprise. The rise of e-commerce industry and the high speed development, promote the local economic development and the increase of employment, and it has a powerful function on industrial structure adjustment and economic composition. However, in the aspect of theoretical research, the research of e-commerce industry at home and abroad are mainly concentrated in the operation of the industrial chain, market operation, and other products management level, there are very few about the electronic commerce enterprise management innovation research.This research adopts the research method of grounded theory, through the literatures, news reports and interviews video channels, collect a lot of raw cases about Taobao data, which laid the foundation of concept formation and theory development. This study concludes the driving factors of electronic commerce enterprise management innovation, they respectively are the prospects of market, industry competition, the electronic commerce mode, capital, technology, stakeholders, entrepreneurship, government policies. At the same time, study the driving mechanism of enterprise management innovation according to different factors. The demand of the market is the lifeblood of the electronic commerce enterprise management innovation and market innovation, strong financial and technical support provide operational guarantee for the development of enterprises, the size of the source determines the development speed and scale of enterprise, entrepreneurship guide and promote the innovation of the enterprise, the stakeholders work together to promote the creation of enterprise products and operations, the bottleneck of enterprise inspire the enterprise’s innovation desire. The government’s policy stimulate the development of electronic business enterprise and management innovation in the whole process. Paper finally puts forward on capital and technology, enterprise management, stakeholder and government policy factors such as different stages of development in the enterprise management innovation practice of enlightenment, summed up the limitations of the thesis, and points out the next research direction.