The Success Key Factors Of China’s E-Commerce Platform Enterprises Based On Grounded Theory

With the continuous development of the Internet industry, China has become the world’s largest online state in 2013, at the same time, E-commerce Platform enterprise development momentum is also growing. In the face of unprecedented opportunities, China’s E-commerce platform enterprises, at the same time, also have been meeting a lot of pressure. In 2015, China’s E-commerce industry was into the era of oligarch competition, headed by Taobao, Tmall, JD for E-commerce platform enterprises to occupy the market more than half of the E-commerce industry. However, in the past two years, the overall number of E-commerce Platform enterprises in China was sustained growing. Therefore, by the analysis of Grounded theory method, this article researches the samples of enterprises development, and by crossing case to in-depth exploration, trying to find out China’s E-commerce Platform of the critical success factors, in order to for China’s E-commerce Platform enterprises provide development reference of the future.This article innovative uses of Grounded theory to research the influence factors of enterprise, and further by across cases explore to find the China’s E-commerce Platform enterprises of the success key factors, the conclusions are: Based on the research of single root case study for the four samples,Then working on being across the enterprise in-depth discussion of the sample case, finally set up E-commerce platform enterprise " core " theory,the article summed up Leadership Role, Management Idea and User Experience for the success key factors; Then, across the case discussed and the root object of the process of study on review and analysis of again, refined the development of China’s E-commerce Platform enterprise path graph, and from the decision- making level, the action level and the result level to give the corresponding development strategy.