The Study On The Coordination Of Interest Conflict With Agricultural Super-Docking

Due to the overlong product supply chain, consumers will not choose the traditional sales model of agricultural products.At the same time, the model cannot guarantee the value of the refine agricultural products of the agricultural production base. Eventually, the local agricultural specialty are only available in local market, making the products unable to enter a larger market environment. As a result, the production are separate from the sales and the products have to remain in warehouse. Here comes the problems, on the one hand, consumers cannot buy the products, and the farmer cannot sell out,too. More problems are that the farmers will not increase income,yet the prices of the agricultural products rise up instead.’Agriculture-to-Supermarket’ is an agricultural products circulation model which connects the farmers with supermarkets(the suppliers and the retailers) by drawing up an agreement between the two parties. And through this model,the farmers can supply the supermarkets with the agricultural products of various breeds,specifications and quantity, from which the farmers can gain predictable income. The fundamental aim of cultivating this new kind of model is to reduce circulation of the products and decrease the productive costs,which brings about the decline of products’ sales prices, allowing the potential benefits for the farmers, supermarkets and consumers. However, from the national perspective, the cultivation of this model faces many problems. For example,the farmers are in low educational level, the imperfect financial system construction in rural areas remains improvements, the governments gives weak policy support to this model and the supermarkets’ leading role in the deals makes the farmers get few visible interests etc. So the uneven distribution of the interests consists of a important factor which causes the unstable development of this model.Chapter 1 of this paper firstly introduces the research backgrounds of the paper, then states the current situation of the model development home abroad, the distribution of the interests, and also the arguments on the interests concerning the related parties. Following is the original points of my passage.Chapter 2 covers the a series of the basic theory needed in the core argument point-the interests relations among the related parties in the ’Agriculture-to -Supermarket’ model.Chapter 3 is original to give a detailed definition of the three interests parties, describe the interests appeal of the interests bodies and analyze the interests shock among them. At the end of Chapter 3, it goes with the remote causes which leads to the shock related to the three parties--credit-cooperative, farmers,supermarkets.Chapter 4 introduces the improvement strategies about how to coordinate the interests shocks based on the statements of the relevant remote causes.Chapter 5 is the conclusion about the expectations for future research based on the previous analysis and resolution of the problems.This paper aims to figure out the direct remote causes of the interests shock appearing in the Agriculture-to-Supermarket model by analyzing the interests appeal and shock of the relevant interests parties. Finally, in order to concert the shock, this paper come up with the possible improvement strategies to promote the development of the Agriculture-to-Supermarket model.