Research On Competitiveness Of An Hui Province Mold Industry Clusters

The molds, as a basic production equipment, is extremely important and indispensable in industrial production, The production process of digital technology, intelligent control, precision manufacturing as a whole. It is the carrier of high technology as well as the high-tech products, referred to as "the mother of industry". There are 20000 professional manufacturing mold enterprises after 30 years development of mold industry in China, and there are 5000 big enterprises,133 key enterprises, 13 listed companies among them. As the rapid development of mold industry, mold companies are growing and industry clusters have came into being. Industry clusters can develop healthily and continuously, to see if they are competitive. So it is significant for researching competitiveness of Anhui Province mold industry clusters in this paper. It can indicate the development direction of mold industry and promote rapid economic development of Anhui. Besides, it can optimize the structure of mold industry clusters.This paper adopts questionnaire survey method, interviews and quantitative & qualitative analysis method, combined with the current status of development of mold industry cluster at home and broad, according to the theory of porter’s "diamond", mainly from the four main elements which determine the production elements, demand conditions, related and supporting industries, firm strategy, structure and competition and two external forces, government and opportunities, the study of the qualitative analysis of mold industry cluster competitiveness in Anhui province, from the point of subjective, This paper adopts questionnaire survey, interviews and quantitative & qualitative method, combined with the current status of development in mold industry cluster at home and abroad, according to the theory of porter’s "diamond", mainly from the four main elements which is the production elements, demand conditions, related and supporting industries, firm strategy, structure and competition, and two external forces, government and opportunities. It analyzes the mold industry clusters competitiveness quantitatively in Anhui province. From the point of subjective, competitiveness on mold industry clusters of Anhui province has a certain competitive advantage. Besides, based on Padmore & Gibson GEM model, the GEM score is 256.436 points according to the result of questionnaire survey which is organized carefully. The results show that competitiveness on mold industry clusters of Anhui is only higher than the national level, but it does not have the domestic competitive advantages.The paper analyzes the influencing factors on competitiveness of mold industry clusters in Anhui province based on the related theory of industry cluster competitiveness, using evaluation model-"diamond" model and GEM model. First, it finds the main factors which weaken its advantage. Second, it puts forward some countermeasures for lifting the competitive-ness of the mold industry clusters in Anhui province. Finally, it puts forward the thesis’s shortcomings.