Study Of Countermeasures For Financial Crisis Of Export Oriented Enterprise

The financial crisis of 2008 brought the global economy a heavy damage. In most countries around the world, including EU American China, have been seriously affected, brought a serious of consults such as consumer downturn, rising unemployment, economic stagnation. Most countries in the world are actively taking measures to respond to the financial crisis to prevent the adverse effects that brought to them. From the business point of view, Chinese export-oriented enterprises suffered heavy losses in the financial crisis, mainly reflected in the decline in exports, profit decline and trade protection. Actively explore the coping strategies of Chinese export-oriented enterprises in financial crisis are of great significance to the enterprise.In this paper, the export-oriented enterprise financial crisis coping strategies is put forward in accordance with the following ideas. First, analyzes the causes of the financial crisis is mainly include real estate bubble, the financial supervision of asset securitization, and excessive use of Asset Securitization. Study on the causes of financial crisis is of great significance to understand the essence and orientation of financial crisis, which has great significance to the coping strategies.Then introduces the financial crisis on the real estate, securities and other industries, the influence of the EU’s financial industry and the impact of the debt crisis, the impact on China’s real economy and financial markets and the world economy in the form of the seriousness of the harm of whole, focuses on the financial crisis on China’s export-oriented decline in exports, trade friction increases, reduce foreign investment, etc. Through the analysis of the impact of the financial crisis on Chinese export-oriented enterprises trade plays a great role in the analysis of coping strategies of export-oriented enterprises in the financial crisis.Finally, select the Zhejiang Yong tong dyeing and weaving Group Co. as the research object, mainly introduced the financial crisis on the impact of the textile industry mainly in the following aspects: the international market demand downturn, enterprise exports decline; Corporate profits decline, foreign payments or serious; Emerging markets from our export market share; Trade protectionism looked up; The appreciation of the Chinese Yuan to improve trade and business risks, etc; Appear in these situations, and puts forward the corresponding countermeasures: perfecting the relevant policies of the government; Establish enterprise alliance, realizing the sharing of resources; In terms of product innovation, improve product value; To strengthen the internal management and talent training; To perfect the related financial supporting policies.