Research On The Internet Finance Business Development Strategy Of Jilin Branch Of China Construction Bank

Internet finance is a combination of information technologies and financeinnovations. In the era of big data, internet finance is corroding the intrinsic territoryof traditional finance business, such as banking, securities and insurance. Internetinformation technology promote Internet finance’s development, such as Third-partypayment, the big data, mobile payment, and so on. The internet finance has asignificant impact on the commercial bank’s business, profit and service mode.Internet has become an important intermediary for economic and social development,and it is changing the competitive model of traditional financial sector. As part of thenational commercial banks, China Construction Bank (CCB) must respond to theinternet finance’s impact actively.Therefore, the study of CCB’s Internet financialbusiness development strategy is of great significance. From the perspective of socialbenefit, the development of network financial services is important content ofimproving ‘inclusive finance’, so thatpeople can share the benefits of financialinnovation. From the perspective of economic stability, the internet financialdevelopment strategy is beneficial to commercial banks’ market position, and is alsobeneficial to macroeconomic stability.This essay makes a SWOT analysis about the development mode of ChinaConstruction Bank (CCB) E-bank and internet bank and summarizes the existingproblem; and then dissects the strategic planning scheme of CCB internet financebusiness as well as its implementing guarantee in combination with the developingsituation of CCB internet finance business; and at the end makes some strategyconception designs about the perfection of the online financebusiness of ChinaConstruction Bank Branch of Jilin Province after comprehensive consideration localeconomy and finance development. The study result show that China ConstructionBank Branch of Jilin Province is in a backward state, existing advantages anddisadvantages simultaneously.The Internet financial development has both positive and negative effect on commercial bank. Only by taking positive measures, can the commercial banks likeCCB achieve better development.