The Research On The Development Strategy Of Jilin Local Commercial Banks

Under the background of global financial crisis, how to improve bank system and optimize bank financial services of Jilin province is an urgent practical problem with long way to go. From the current development of banking in Jilin province, financial services such as deposits and loans and others of large state-owned banks occupy the master status. With joint-stock banks and foreign-owned banks entering in china, Jilin local banks are under great pressure because the competition is getting tense and market space is reduced by different effects. How to improve the mechanisms; find effective development strategy for beating the competitors in order to survive and develop in such tense competition situation is writer's researching duty and main target.The writer firstly analyzes the necessity of existing of local banks to start his research and get the conclusion: local commercial banks are vital to the banking system because they provide financial services for small-sized and medium-sized corporations which are local commercial banks'natural responsibility and market position. To develop Jilin commercial banks is good for perfecting the banking system and also is major force for deepen local economic reform and grow. However, right now small and medium sized corporations are facing a series of difficulties and challenges; especially under such a global financial crisis financing problem is the biggest obstacle for realizing sustained development for small and medium sized corporations. And the big financing gap of small and medium sized businesses needs funds and other financial services supports from banks. Concerning domestic and abroad experience, small and medium sized banks and corporations are natural cooperators, so small and medium sized banks must increase financing support to small and medium sized corporations. Meanwhile, to make small and medium sized corporations as main service objects is the base for increasing competition.The writer advanced some opinions and ideas of the Jilin banks based on analysis of current development situation and all kinds of possible development strategies of local banks. Jilin local banks'market position is right because their target market locks on financial services for local citizens and small and medium sized corporations. But if the local commercial banks want to have a healthy and sustained development; strengthen the historical role and take over new market in the intense competition, they must firstly have a fair competing environment created by the authority; increase institutional building for banks own and perfect governance structure and check-and-balance system. Then they should focus on creating and offering qualified and differential products and services for local citizens and corporations. The local banks should also depend on their own advantages to open new market and take over the opportunity. And trans-regional operation and listing should be speeded up too.