The Research On Development Strategy Of China Post Group Corporation Domestic Post Parcel Service

This article reports some empirical methods of making policy in domestic post parcelservice market by China Post Jilin branch company, which is a post service provider based inJilin province. it is a new service, which is created by China Post Group Corporation, thathave been called Domestic post parcel service, that service helps people deliver light andsmall pieces package. In2012China Post Group Corporation declared that their strategictarget is to be the leading corporation in delivering market in future, and introduced a seriesof services which are called " EMS+Domestic post parcel service" as a strategic productportfolio, all of services take an important part of the ambition. One hand, EMS is aimed tothe high-end market, its major competitor is SF Express. On the other hand, domestic postparcel service hit in the low-end market, where CP have competed with five smallcompetitors including STO Express, YTO Express, ZTO Express, BEST Express and YundaExpress.The article makes a study on market environment of domestic post parcel service. Weanalyze the current situation of the development of domestic post parcel service in SWOTmodel and PEST model, and the findings of analysis suggest that there are many problems inthe market, such as the backward management, simple and inefficient price, too morerestrictive internal policy, old post network, poor marketing and operating ability. This paperwhich is based on the theoretical analysis and investigation, make a conclusion about thedevelopment strategy in domestic post parcel service market. First, it is important to giveyour product an appropriate market location. Second, a good marketing strategy includesbreaking the block between letter product and contracted clients, a good compensationsystem, an agile price determining system. The last but not the least, if the company have aambitious target, it should build a system including splendid management, excellent HRsystem and good service. Investing in human resource, financial system and facilities is alsoimportant.Above all, this article would like to give some suggestions about improving corecompetitiveness in domestic post parcel service market, and give some useful advice and theory to the companies which would like to make some innovation in business, I hope itwill be helpful for companies in post market to make policy decision.