Research On The Competition Strategy Of Weifang Post Company Domestic Postal Parcel Service

In recent years, e-commerce in China sustained rapid development and great zone ove the development of express industry, especially the rapid growth of the domestic light small delivery of goods market, the formation of large scale and market potential is very large. In order to give full play to postal enterprises advantages in the domestic light a small piece of delivery of goods, market services to meet market demand, in August 2012,China Post Group Corporation in the nationwide opened the parcel services. However, for China Post, domestic parcel services launched time lag far behind other courier companies,and SF, "four pass up to a" private courier companies and there is a large gap between the,degree of market acceptance and internal support, there are still many problems. Especially in September 2014, the State Council executive meeting decided to fully open the domestic express delivery market, foreign express delivery companies to complete the layout of the domestic express market conditions. Domestic small business service business is facing the market competition will be more intense, and domestic small packet in the express market share is still less than 10%. To cope with the fierce market competition, know thyself and competitive strategies, speeds up the development of domestic small business, in the express delivery market competition occupies a place, really set up the China Post to become delivering market leading position and power postal business transformation is China national postal parcel business development of the urgent need to address the issue.Based on the theory of enterprise competition management, this paper makes a preliminary research on the competitive strategy of the domestic parcel service in Weifang branch of China Post Group Corporation(Weifang branch). Firstly, using PEST, Porter’s five forces model analysis tool analyzes external environment of Weifang City, the postal company domestic parcel development, and compared with its main competitors; and then analyzing the Weifang City postal company’s internal resources, ability and core competition force. Based on the full analysis of the external environment and internal resources, the competition of domestic parcel service and other express companies are chosen to focus on the competitive strategy, and focus on the specific content of thecentralized differentiation strategy in the domestic small business. Measures mainly from the adjustment of the organizational structure, strengthen the construction of personnel,optimize the post operation network, accelerate the construction of delivery network,strengthen publicity and expand the brand influence, to protect the service and other aspects to protect domestic parcel focused on the implementation of the competitive strategy.Domestic parcel focused differentiation competitive strategy determination and implementation of safeguard measures, strengthen the domestic parcelof Weifang postal company bigger, it is of great significance to improve market share, and also to make China postal group domestic packet business competitive strategy selection, provide a reference.