The Research Of Information Network Platform Business Model

This year is the20th anniversary of the birth of China’s Internet industry, surging Internet industry for20years, the rapid rise and fall of a large number of Internet companies, several large companies is behind the success of many of the losers. Obviously, most successful Internet companies operate only when the original portal, video, online games, instant messaging software, social networking services in one, but in the subsequent competition in the market they will expand their operations range, and these business development often requires the help of their initial base platform operated by the underlying platform as its associated product information carrier, using its customer base foundation to promote the advantages of new products and services. In this article, is defined as the basic platform of such information network platform, from the perspective of information search, information network platform for research and analysis features, functions and its impact on Internet companies to build business models.This paper is divided into six parts, the first part of the explicit object of study and research methods, the informational network platform and business model scoping, explaining the purpose of research and academic significance, the second part of this special introductory information network information network platform products The origin of the enteiprise business model summarizing the previous research results, introduces research methods. The third part, characterization, from the aspects of information delivery, platform support, network externalities, such as analyzing the characteristics of the attribute information network platform, compared with the traditional network information products movement that pave the way for logical reasoning below. The fourth part is to establish and analyze game model, based on the "network economy era of information on consumer choice and market equilibrium price will have a significant impact" theory, game model from the perspective of information search, by logical reasoning way analysis of information network platform for enterprise business model and its characteristics. The fifth part of the business model to Tencent QQ case analysis, and confirms the above analysis. Section VI concludes and inspiration.Innovations, relatively new perspective, from the perspective of information search on the Internet-based platform for large enterprises to study and pointed out that its essence is an information network platform. Further analysis of the important role of information network platform for Internet companies, through the study of information network platform, extending to the enterprise business model research. This article in accordance with the "theory-Model-Case," the idea has a comprehensive system of various information network platform for Internet business model from a profit model to study the pricing strategy. I hope to study this article, from a different perspective to the past to research and analyze the internet business modelThis research found that, regardless of how Internet companies and diverse business areas, business scope, how broad, how complex business models.their core values and core competitiveness is still their information network platform. Internet business model is essentially based on its information network platform to build up business networks. Presence information network platform is not limited to the Internet industry, the traditional economy, there are many similar examples, with the theory that we can model and organizational structure of the business enterprise has a re-understanding.