Research On The Problems Of Real Estate Enterprises Fulfilling Social Responsibility

In recent years, the real estate industry as a society, such as the Government’s multi-industry concern, and the percentage of the endowment of resources and characteristics of the industry itself has determined that it is a closely related with people’s lives are closely linked with the country’s industry, the real estate business Management and social responsibility more and more attention. In fact, the real estate development in more than20years, the emergence of a number of very good real estate companies, in their pursuit of self-interest is to maximize the same time very seriously to fulfill their social responsibilities, foster a good business Image and won respect for the community directly for the development of the enterprise customer’s trust and recognition. As a result, strengthen the real estate management initiative with its social responsibility, in terms of social requirements, or their own point of view of great significance.First of all, this article from the contents and characteristics of the real estate market, real estate management and features of the current situation, as well as corporate social responsibility and the lack of reasons for the status quo, corporate responsibility should be put into effective business management point of view of the various elements, and based on Social responsibility on the basis of the management standard. That the effective corporate social responsibility to implement the various elements of corporate governance, so the real estate business in the pursuit of profit maximization, to assume the corresponding corporate social responsibility in order to achieve the objectives of economic and social objectives of a win-win situation, the realization of real estate Long-term development of industries and enterprises.Chapter IV of the large real estate company Long, for example, from the first level of the management of Dalong, organizational structure, brand management, and other elements of the management of social responsibility into the situation analysis and evaluation; the fifth chapter of the great development of Yulong Garden, for example, products from the level of pre-project planning, design, construction, marketing, product planning and delivery of management and use of the layer of social responsibility into the situation analysis and evaluation, demonstrated to create a business Excellent projects at the same time, how to maintain the quality of the environment, protection of ecological balance, and adhere to the industry’s sustainable development goals such as social responsibility be implemented and, as well as its shortcomings.Explore the theoretical and empirical analysis based on corporate social responsibility of business management, be able to make real estate development enterprises to shoulder social responsibility at the same time maximize profit and achieve economic goals and social goals of a win-win situation. At present, real estate and business organizations to strengthen the management, brand management, and enhance corporate social responsibility.