The Research For Low-cost Strategy Chain Operations Of China Pharmacies

Along with our country economy continues to develop, the residents living standards improve, people pay more attention to health problems, plus new broader health care policy, security level gradually improve, social medicine consumption ability improved significantly. But long-standing drug prices artificially high problem has not been fundamentally solved, both to give full play to the restricted the social medicine consumption, is unfavorable to the improvement of residents’ health level. Meanwhile, a large number of pharmaceutical retail enterprises and the increase of the node number, open to sustain our country medicine retail industry competition intensifies, the national health insurance system reform, objectively make the competition more intense. So the drugstore chain management under the new medical insurance policy in our country industry competition environment, to explore the feasibility of the chain drugstores to carry out the strategy of low cost strategy, not only for chain pharmacies itself to obtain competitive advantage has very important practical significance, to effectively reduce the drug prices, and improve the level of social medicine actual consumption ability and the residents’ health has a positive role.Paper first the basic theory of enterprise strategy management is reviewed, mainly introduces the enterprise low cost, differentiation, concentration, or focus strategy related theory, laid a theoretical foundation for the research of the full text. After that, the paper on the new health care policy and compares the differences of the old health policy, analyze the current status of drugstore chain business in China, and the chain pharmacy management under the new health policy of internal and external environment, opportunities and threats, and that the chain drugstore is suitable for our country the management strategy for the low cost strategy, at the same time points out the major focus of chain pharmacies to implement low cost strategy. On this basis, the paper under the new medical insurance policy to our country, the main problems of chain pharmacies implement low-cost strategy has carried on the system analysis, and through various types of operating costs in the\"wal-mart\" control strategy, in the\"wal-mart\" low cost management cases for reference and enlightenment. Finally, the paper put forward the our country under the new health policy chain drugstore, the implementation of the strategy of low cost, and control strategy mainly sets up the modern enterprise cost management concept, effective control of purchasing, human resources, finance, logistics, and other costs of specific strategies. Expect this research under the new health care policy, our country the healthy development of chain pharmacies can play a certain reference and guidance, a contribution to lower drug prices in China.