The Real Diagnosis Analyzes On The Effect Of Internet Video Advertising Based On The Consumer Perceiving

Network Video is a new media, with its vivid, strong performances has changed the traditional form of graphic communication, and being seen as the Internet revolution. Online video advertising in the digital process is accompanied by the growth of the online video growth. The rapid development of Internet video sites provides a fertile soil for video ads. Web video ads with its wide coverage, the form of new, efficient and rich in content and promote the rapid development of the four characteristics, much beyond the traditional big four media trends. With the development of network technology, its advantages will be further demonstrated,In this paper, based on previous studies, the research focused on network video advertising effectiveness from the perspective of consumer awareness-based. Conducted system sort of web video ads on the definition, classification and development of the. Using SPSS statistical software and a variety of statistical analysis to verify the appeal, awareness, information targeted, and behavior degree as the four key factors of impact on online video advertising effectiveness. Meanwhile, the writer researched the relationship between demographic variables and advertising effectiveness. An empirical test was made on the six common forms of online video advertising. This article is trying to lead a direction for online video advertising effectiveness research, and also proposed systematic and comprehensive references, for online video advertising-related field of studyThe main innovation of this study:First, the research innovation of perspective:The domestic research of web video ads is still little, some studies based on technical statistics such as hits, page views and so on. In this paper, the study was based on consumer perception perspective of online video advertising. We believe audience can be the source of direct and first-hand information.Second, this paper summarized the theory and concepts:for the status of online video advertising representation, different researchers or institutions have a different description. There will be a lot of different.on statistics report. The writer found that different definitions for online video advertising are the source; different classification approaches lead to these problems.Third, the use of empirical analysis methods, design the impact indicators of web video ad drawing on the evaluation of the effectiveness of traditional advertising. The empirical test was conducted by using SPSS statistical analysis software.