Research On Data Service Marketing Strategy Innovation China Unicom

In recent years, with the rapid popularization and improvement of intelligent terminal3G/4G data network, mobile phone video, mobile phone reading, mobile phone music, mobile SNS have become part of people’s life, the share of revenue for the first time exceeded the traditional voice, bring infinite market space for Telecom operators. However, the rise of mobile payments and OTT and other Internet product, weakened Telecom operators’billing channels, on the other hand, turn the high profit of voice and SMS into low income flow of network flow, The telecom operators caused a dumb pipe impact.Facing a saturated market competition, ARPU continued to decline, telecom operators need to We need to change the operation ideas, At the height of restructure business model and Innovative marketing strategy. Not only do the intelligent channel and traffic management, but also Change the past model of profit subversively, conforming to the social development. In this paper,Chinese Unicom has been taken as an example, through the study of telecom data service marketing strategy innovation, put forward to voice, SMS, data flow, supporting, cloud platform support, wo brand perception and so on as the market competition, the business income as a venture or microfinance funds, through market competition to free resources and venture funds support means, help high-quality cooperative enterprises in the industry listed and obtain capital gains and profit sharing; at the same time, help its high quality products to cooperate with government or central enterprises, occupied the commanding heights of industry. Research on bringing new profit for Telecom operators on the mobile Internet way of thinking and on the Fusion model crossing Telecom, investment, e-commerce.