Research On Developing Strategy Of Tianjin TPCO Color Coil Co., Ltd

At present, although there is an elementary development in color coated sheet of our country, most of color coated sheet enterprises are in middle or low levels. They face many difficulties and pressure during long-term development, such as developing direction, developing steps, brand building, innovation. How the enterprises keep themselves alive in fierce competition situation is what this dissertation mainly concerns, Firstly, we need to draw up accurate developing strategy and improve core competence.From economy increase rate and consumption level, the prospect for color coated requirement is introduced in the paper. On the basis of competition trend of the product market, it put forwards color coat market objective orientation, competitive and marketing strategy of Tianjin Steel Pipes.The current status of the Color Coated Sheet Company of TPCO is as follows: Despite of its advantage in the leading equipments in North China, the company's future ahead is still not optimistic as shown in an analysis on both its interior and exterior environments. At the moment, the enterprise management, levels of technical personnel and the enterprise mechanism are to be improved. The research on market competition strategy of the company will benefit it in its establishment of an appropriate strategy, leading to the faster and better development and the improvement of its revenue. Based on opportunities, threats, advantages and disadvantages of the color coated sheet business of the company, the paper presented a key element for developing the business, that is, as the SWOT analysis indicates, integration of the color coated sheet businesses is of evident strategic benefit to the development of the company. In the aspect of competition strategy, the paper pointed out that the combination of differentiation and low cost is the right choice. It also proposed its suggestions on realization of the development strategy of the sheet.