Research On The Risk Control Of3G Business Market Development Of China Mobile

With the rapid growth of the domestic3G users, as the competition of3G service marketintensifies, three domestic telecom operators have researched in the behavior of market consumers.And they have developed the new3G services and expanded the3G service market, in order tomeet the demand for market users as far as possible. In the case of the market competition,expanding the3G market may face some risks, and expanding a certain cost can actually wincustomers. Therefore, researching the risk factors and controlling the risk in the process, proposingcontrolling measures of target risk will be helpful to effectively evade and decrease risk losses inthe process of3G business development and market expansion by China mobile. Besides, it makesure that the market expansion of3G business can be went opportunely. Thence, the topic of the paperis meaningful.In this thesis, we take the3G business of China Mobile as the background, based on theexisted research results, focus on researching risks that may exist in the process of the marketexpansion of China Mobile’s3G business. Firstly, the present situation of China Mobile’s3Gservices are described, and design the questionnaire to do survey research on the Internet. A varietyof risk factors in the process of the market expansion of China Mobile’s3G service can be received.Then, the paper considers the market expansion of3G service as an issue of supply chainmanagement, and establishes the chain of China mobile’s3G service in order to get the risk factorswhich are existed in the3G service chain. Furthermore, from the point of subject related to benefit,we set up a risk-shared contract model about3G service chain, and analyzes the income of thesestakeholders and the income changes of the whole service chain which are resulted as differentincome distribution coefficients under the different contract model of revenue sharing level of riskunder the conditions of different risk degree. The above content proposes theoretical guidance forrisk assessments of China Mobile. Finally, risk controlling measures about the market expansion ofChina Mobile’s3G service are posed on the basis of various risk factors.