Study On Revenue Sharing Contract Mechanism In Supply Chain With Risk Situation

In recent years,, more and more enterprise managers pay attention to supply chainmanagement due to the economic integration. Supply chain revenue sharing contract isan effective way to coordinate the supply chain,which also becomes a focus oftheoretical research. However, the supply chain is a complex, dynamic system, led tothe emergence of supply chain risks. Now the supply chain risk has a deeper impact onenterprises than before, the impact on revenue sharing contract has become ainnegligible factor.Firstly, we consider the risk of fluctuations in the secondary supply chain gainsunder a single manufacturer and a single retailer sharing contract model. This paperconsiders the volatility separately under revenue sharing contract model andrisk-sharing contract under the risk-neutral model, discusses expected profit changesof retailers and supply chain in two cases, and give the simulation model for testing.Secondly, we further consider the retailers and manufacturers with a revenuesharing contract under different risk aversion, with the establishment of arevenue-sharing contract risk aversion preference model. Through the risks specific todiscuss the probability of optimal production capacity optimal order quantity retailersand manufacturers, so retailers have to develop scientific and rational order quantity andthe manufacturer can develop an appropriate production program, making the contractparties win and improve the overall revenue of the supply chain.