The Research Of Core Competitiveness Based On Corporate Restructuring Of Jiangxi Pinggang Industrial Co.,LTD

MA and Restructuring is an important method to superior enterprises realizerapid expansion strategy,and is also the main way to the disadvantage enterprisesgetting out of the woods and going toward the better and stronger. In recent years,under the pressure of the serious excess capacity, the low industry concentration, theunreasonable resources disposition and the difficulty of competing with theinternational steel giants etc., China’s steel industry is setting off an upsurge of MAand Restructuring under the guidance and support of the national industrial policy. Inthis process, it has successful case, and also has failure lesson: some enterprisesrealize the comprehensive promotion of the core competitiveness by MA andRestructuring, and participate in the market competition with stronger posture, andget good grades; Some enterprises did not achieve the respect results after the MAand Restructuring, and even it was eliminated by the market, therefore, It isimportant to study how to improve enterprise core competitiveness through MA andRestructuring practical significance for MA and Restructuring in our countryenterprise and especially in the steel industry.Jiangxi Pingxiang steel＆iron co., LTD was restructured by LiaoNing FangDagroup industrial co., LTD in November2012. When the steel market situation is stillgrim even described as "cold winter period", Jiangxi Pingxiang steel＆iron co.,LTD made a rapid transition from huge losses in2012to achieve full2013earningsin only one year.This article analyzes the successful experience of corporate restructuring bycombining with the background of domestic iron and steel industry’s MA andrestructuring based on the theory of MA and restructuring and core competitiveness.It includes the description of enterprise development, restructuring project, theanalysis of problems before restructuring and the effect after restructuring. It pointsout some problems after restructuring and proposes targeted solutions, andsummarizes the experience and enlightenment of corporate restructuring. This studyshows that we must emphasize that the core competitiveness is the ultimate goal of MA and Restructuring, and restructuring with advantage enterprise, pay attention tothe substantial integration, and adhere to people-oriented if we want to enhance thecore competitiveness of enterprises by MA and Restructuring.