Yang Jiabu Folk Daguan Park Management Model Research

Rural tourism is one of the important contents and ways of leisure activities of people inour country in recent years. Rural folk tourism development， has a unique adaptation andintegration on regional economic and social development， is an important force to promotethe building of a new socialist countryside. At present， domestic and foreign to the hotelmanagement， management of travel agency has a large number of research results， but themanagement in tourist areas， especially for a particular rural folk tourism (enterprise)research on management mode is still lacking. In this paper， Yang Jiabu folk Daguan Parkmanagement issues， the preliminary empirical research can contribute， in theory andpractice aspects.Yang Jiabu folk Daguan Park in Shandong province is located in the suburbs ofWeifang， is the national agricultural tourism demonstration sites， Shandong province30representative folk tourism representative， reception of. Through the actual investigation andliterature analysis， found that Yang Jiabu folk Daguan garden in the management model afteryears of evolution， is currently showing a "significant government+company+farmers+community+Tourism Association". This pattern in the full play of each link in the tourismindustry chain advantages，through the rational benefit sharing，promoting the adjustment ofrural industrial structure， laid the foundation for the sustainable development of tourism. Butthe survey and analysis further shows that， this model also has some defects andshortcomings. The analysis thinks，the crux of the problem lies in the lack of standardization，standardization of the management of the park overall planning; lack of holistic， long-term;marketing management level is not high; contempt for community residents，to improve otheraspects to stakeholder management. In view of the above problems， combined with the futuredevelopment trend of domestic tourism， the experience of other folk tourism has bothadvantages of management mode， using the SWOT thought of business management and"stakeholders" theory， and puts forward some concrete suggestions on Yang Jiabu folkDaguan Park Management Mode Innovation and improvement: the importance of strategicmanagement， strengthen the long-term planning; create unique strong brand image; theimplementation of standardized management， standardized management; enhance the marketing management and level; adhere to quality drive strategy; pay attention to stakeholdermanagement; strengthening of community participation in tourism development; pay attentionto Huimin effect etc..This paper studies on Yang Jiabu folk Wonderland Park Management Mode and thesuggestions， not only has important practical significance to the sustainable development ofthe park itself， but also for the same type of folk tourism enterprises to improve managementefficiency， which has important reference value to enhance the development ability.