A Study On The Relationship Between Social Entrepreneurial Orientation And Entrepreneurial Performance

Corporate social entrepreneurship (CSE) is an emerging entrepreneurial model that mainly refers to corporate using innovative ways to solve social problems, and in the entrepreneurial process,the corporate will take the economic benefits and social benefits into account. Social entrepreneurial orientation (SEO) as the key feature of social entrepreneurship is composed by three dimensions,namely social anticipating, reciprocal synergy, and resources expansion. SEO is the attribute that exist in the process of building the harmonious socialist society,and this attribute is also according with the request of sustainable and harmonious development. SEO is an unique tendencies and attitudes that companies have had, a positive evaluation of the business will be formed when the tendencies and attitudes are perceived by various stakeholders, and better evaluation will coagulate corporate reputation continuously. Corporate reputation is the important basis for stakeholders to make the decisions of resource allocation, and better corporate reputation can help the corporate to win predominance of resources and bring sustained competitiveness in the fierce business competition for entrepreneurial enterprises, thus improve the performance of enterprise business. Therefore, this article researched the relationship between the social entrepreneurial orientation, corporate reputation and entrepreneurial performance with enterprise as the object.Based on the summary of domestic and foreign theory about entrepreneurship, social entrepreneurship, SEO, corporate reputation, entrepreneurial performance theory, this paper constructed the research model and put forward the hypotheses. Questionnaires are issued and recovered after the completion of the questionnaire designing. Empirical analysis of this paper are based on a good reliability and validity of the questionnaire. Firstly, by using the descriptive statistics, reliability and validity to analysis the sample data, we got some results and these results can prove the divided feasibility of the dimensions about SEO, corporate reputation, entrepreneurial performance that is consistent with previous theoretical exploration. Then using the single factor analysis of variance analyze the impact of different enterprise’s attributes, industry type, stag of the corporate development to SEO, corporate reputation, entrepreneurial performance. Finally, correlation and regression analysis are tacked to explore the influence of SEO and SEO’s different dimensions to entrepreneurial performance and the intermediary role of corporate reputation between them.The results show that:(1)there is a significant influence of SEO to entrepreneurial perfomance; among them, social anticipating and resources have an significantly positive effect on entrepreneurial performance, and reciprocal synergy have no significant effect;(2) SEO and its dimensions have positive effect on corporate reputation;(3)corporate reputation have significant positive influence on entrepreneurial performance;(4)corporate reputation plays an intermediary role between SEO and entrepreneurial performance; among them, corporate reputation plays a completely intermediary role between social anticipating, resources expansion and entrepreneurial performance, but it doesn’t play an intermediary role between reciprocal synergy and entrepreneurial performance. Based on the above findings, management recommendations are put forward from the perspective of enterprise, government and the social public.