Research On The Influence Of Social Networks To Opportunity Recognition Of Social Entrepreneurship

Human individuals exist in all kinds of social organizations.Meanwhile,there are various kinds of relationship between social organizations and outside surroundings,which forms wide social network.In the process of social entrepreneurs carrying out social entrepreneurial activities,it is inevitably for them to have to be all kinds of connections with other network members in social network.Only when they put themselves in a complex relationship of social network,can social entrepreneurship be smoothly realized.In recent years,social entrepreneurship has gained more and more attention because of its unique role in providing public service and making up the government failure.The successful recognition of social entrepreneurship opportunities is the premise of not only social entrepreneurship,but also the foundation to carry out social entrepreneurship.There are many factors that affect the social entrepreneurial opportunity recognition.Among them,the social network analysis method emphasizes the network communication and mutual benefit between members,which is one of the most important factors to impact the social entrepreneurs to recognize the social entrepreneurship opportunity.In this passage,the social network is subdivided into emotional network and policy support network and business network.The mechanisms of direct and indirect effects of social network on social entrepreneurs to recognize entrepreneurial opportunities are also discussed in detail.We construct the theoretical framework between the social network,entrepreneurial alertness and the effect of entrepreneurship motivation on the social recognition.Finally,all the above statements are proved through the analysis of the theoretical model of Grameen Bank's founder Yunus.This paper draws the following conclusions:(1)For social entrepreneurs and entrepreneurial organizations,the specific ways that the three subdivided networks function in the process of social entrepreneurial opportunity recognition are different.But they all can directly help social entrepreneurs to identify social entrepreneurship opportunity by offering a wide variety of social entrepreneurial resources.The diverse resources that social networks input into social entrepreneurship organization include material resources,human resources,information resources and unique policy resources.These resources provide tangible and intangible support for social entrepreneurs in searching,perception,evaluation and development of social entrepreneurship opportunities,directly promoting the development of social entrepreneurship.(2)In the process of social network directly affecting social entrepreneurial opportunities and entrepreneur identification,entrepreneurial alertness and social entrepreneurship motivation serve as intermediation.As part of social background,social network strengthen its social entrepreneurship motivation through affecting knowledge base and personal traits of entrepreneurs,promoting them to unswervingly search,identify,develop the social entrepreneurship.At the same time,the social network also often improve the efficiency of entrepreneurs acquiring,processing and integrating social business information and of proposing corresponding strategies by strengthening the social entrepreneurship alertness.Social entrepreneurship imposes effect on Social Entrepreneurship Opportunity Recognition process by both providing a variety of resources directly and serving as intermediation of entrepreneurial alertness and social entrepreneurship motivation.