| With the intensification of the trend of globalization and the rapid development of the Chinese economy, with the deepening of the joint venture, the technology exchange frequent and deepen China’s auto industry is gradually developed into the formation by simple digestion and absorption number of independent intellectual property companies, technology, modern management mode. Own strength of these enterprises is growing, and is actively into the international arena.Since the international financial crisis, HC car overseas marketing has made some progress, and export volume reached ten thousand a year, the company stock of the situation, according to the domestic and international political and economic environment, market trends and the company’s internal capacity to do a thorough investigation and analysis, is proposed. HC automotive Group before the end of2015all types of car sales reached1.45million each year to build a large enterprise group of over one hundred billion RMB in sales, the Group through the implementation of international marketing strategies, to develop automotive exports and overseas production the same time, at the end of2015to establish a set of adapt the system’s internal and external sales of the modern international marketing network, the company car foreign sales reach or exceed10%of the total sales, this figure shows that need foreign trade sales annually HC automotive Group reach over160,000annually.The starting point of this paper is to use SWOT, five forces model, through research analysis of the current situation, the auto companies are focusing on the development of globalization to carry out the background of international operations, global marketing strategic planning to explore to find their own characteristics. And this article will give HC Group a set of specific measures for protecting and improvement. To promote the export of enterprises to expand domestic and international market share, to protect HC acchive it’s strategy.. |
PDF Full Text Request